Strategy & Positioning

 

Everyone is using the web, but:

  • How do you get your prospects to your web site?
  • How do you build your web sites so the search engines will show your pages for specific searches?
  • How do you construct your web site and update social media so that prospects find the information they’re looking for before they bounce to a different site?
  • How do you get your prospects to take action and contact you about your products or services?

We believe making your site meaningful compared to your competitors starts with strategy & positioning. Our strategy & research process identifies the market niches, competitive strengths your company offers, and the sales process your customers go through to purchase your type of products or services. We also identify the search terms, methods, and sites your prospects are using to find that information.

We then can create an integrated system of sites (including social media sites) that deliver your messages to your prospects and customers.  We use a combination of site structure, strategic content, online advertising (Pay Per Click), microsite marketing campaigns, email marketing, and content placement, to get your story in front of your prospects.

Call us or email us and well be glad to show you more about our positioning & Strategy process and the action plan it delivers

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